Search engines determine relevance based on a point system. Depending on specific factors, your web site can acquire a higher score. The point system is also known as "weight." While it is not the only factor, the greatest points are awarded for a specific domain name that matches the search term. For example, let's say I searched for "fried chicken in cumming." If there existed (there may be, I'm not sure) a web site located at "www.friedchickencumming.com" or "www.cummingfriedchicken.com," then the web site would be awarded a large amount of points and would be considered to have a lot of "weight." More...
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